Fit and Care Advice

According to recent press, the majority of women, up to 80%, are wearing the wrong bra size. Usually the back size is too large and the cup size is too small. Women often wear the wrong size, as they are not sure how the bra should look and feel.
This advice is designed to help the wearer find the right size for them so that they will feel comfortable and well supported.
It is also worth noting that one style of bra may be perfect for one woman and totally wrong for another, even if they are the same size. Different styles should be tried to find the most suitable one.
Wearing the wrong bra size can cause many problems including:

• Neck Ache
• Shoulder Ache
• Back Ache
• Skin irritation caused by straps digging in
• Irreversible damage to ligaments can cause breast pain and sagging
• Wires can stick into the breast tissue, causing unnecessary pressure and discomfort

Wearing the right size bra will:

• Be comfortable
• Be supportive
• Lift the bust revealing the waist to give a slimmer appearance
• Fill the woman with confidence
• Create a better posture and a smooth silhouette under clothing

 

How To Measure

Bras

Band Size

 Take a measuring tape and measure the length  around your rib cage directly below your bust.  Make sure the measuring tape is straight and flat across your back and parallel to the floor.  Pull the tape measure snugly around you.  Round up to the next even number to get your band size.
Here's another shocker about bras that most women have never heard: When trying on a bra before buying, always hook the band on its loosest fitting. Why? Depending on the fabric, bras can stretch up to two inches in the back with wear and washing, and this technique will let you tighten the band as the time goes on.

Cup Size

Standing with your arms at your sides, measure around your body at the fullest part of your bust, parallel to the floor.  Round this number up or down to the nearest whole inch.  Subtract your band size measurement from the second larger measurement.  The difference is your cup size, as listed in the chart below.  Example: 36" ( bust measurement) - 34"(band size) = 2" or according to the chart a B cup.

Difference	US Cup Size	UK Cup Size	EU Cup Size
0"-1/2"	AA	AA
1/2"-1"	A	A	A
2"	B	B	B
3"	C	C	C
4"	D	D	D
5"	DD/E	DD	E
6"	DDD/F	E	F
7"	DDDD/G	F	G
8"	DDDDD/H	FF	H
9"	DDDDDD/I	G
10"	J	GG
11"	K	H
12"	L	HH
13"	M	J
14"	N	JJ
15"	O	K

Briefs, slips, bodies camisoles & nightwear

To choose the correct size for you, measure your body as follows:

1. Bust Measure around fullest part
2. Waist Measure around natural waistline
3. Hips Measure 20cm down from the natural waistline

US Size	Bust		Waist		Hips
	Inches	CM	Inches	CM	Inches	CM
2	31	78.5	23.75	60.5	33.75	86
4	32	81	24.75	63	34.75	88.5
6	34	86	26.75	68	36.75	93.5
8	36	91	28.75	73	38.75	98.5
10	38	96	30.75	78	40.75	103.5
12	40	101	32.75	83	42.75	108.5
14	43	108.5	35.75	90.5	45.75	116
XS	31	78.5	23.75	60.5	33.75	86
S	32-34	81-86	24.75-26.75	63-68	34.75-36.75	88.5-93.5
M	36-38	91-78	28.75-30.75	73-78	38.75-40.75	98.5-103.5
L	40-43	101-108.5	32.75-35.75	83-90.5	42.75-45.75	108.5-116
XL	45.5	116	38.5	98	48.5	123.5

 

Styles Of Bra

You’ll always look better in the right size bra. But you’ll look really great if you choose the right style.

Padded Half-Cup Bra

• Wide-set straps to show off your neck and cleavage
• Gently brings your boobs forward
• Great uplift

Non-Wired Soft-Cup Bra

• Supportive but very comfy
• Good if you're pregnant or have had an operation
• Also great if you're a teenager and still growing

Moulded Bra

• Choose a rigid mould for more lift
• Or soft mould for a more natural look
• Seam-free for a smooth look

Strapless Bra

• Choose a three-scetion version for larger sizes
• Or go for a moulded style for fanatastic lift and support
• Great for strapless eveningwear
• Features gripper elastic to keep your bra in place

Balcony Bra

• Wide-set straps to show off your neck and cleavage
• Ideal for low-cut tops
• Good cleavage

Nursing Bra

• Drop-down cup for easy feeding
• Cradles and support for maximum comfort

Plunge Bra

• Less coverage for a sexy look
• Can be lightly padded for extra support
• More suitable for women with a firmer bust
• Great cleavage

Sports Bra

• Choose a soft cup performance sports bra
• Or an underwire performance sports bra
• Non-compression designs shape and lift to keep your boobs in the right place during exercise
• Coolmax fabric draws moisture away and dries faster than cotton 

 

Types of Bust

When you’re choosing a bra that’ll make you look great, you need to consider what you’re working with. Different styles suit different bust shapes.

Bust Type	Common Features	Bras That Work
Small	You need a bra that will lift, hold and enhance your boobs.	Padded, Plunge, Half cup
Average	Your boobs are easier to lift and shape than any other type.	Any style
Full	Your boobs tend to sit lower on the chest than the average bust. But don’t lift them too much, they need to look natural.	Balcony, Some soft cups
Pendulous	Your boobs aren’t necessarily large, but they do lie quite low on your chest.	Balcony, Foam moulded
Different Sizes	This is actually very common and there can be as much as a cup size between one boob and the other.	Balcony, Moulded

Garment Care

To ensure you get the most out of your lovely new lingerie, there are only a few simple guidelines to follow:

Don’t machine wash your bras – Hand wash them in warm water with your usual washing powder instead.

Briefs are OK to go in a 40 degree wash, but make sure you wash similar colours together.

Don’t put any of your lingerie in the tumble dryer – drip dry your bras and pants instead.

Don't bleach

Don't Iron

Don’t dry clean your lingerie either.

Follow these simple guidelines and your lingerie will be fabulous for ages!